RH News : Sugary Drink Sellers Amp Up Ads to Youth, Especially Blacks and Latinos

A Smart + Strong Site
Subscribe to:
Real Health magazine
Join Real Health: Facebook Pinterest Twitter YouTube
Back to home » RH News » November 2011
More News:
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
November 2005
October 2005
July 2005


November 1, 2011

Sugary Drink Sellers Amp Up Ads to Youth, Especially Blacks and Latinos

Although soft drinks are advertised to all U.S. teens and children more than ever before, African-American and Latino youth are special targets, according to study findings presented by Yale Rudd Center for Food Policy & Obesity and reported by Reuters.

For the study, researchers examined marketing tactics used by manufacturers of more than 600 sugary drinks, such as soda, energy drinks, fruit drinks, flavored water, sports drinks, teas and even diet energy and fruit drinks.

Findings showed that between 2008 and 2010, kids and adolescents in general were exposed to more media ads for the sugary beverages. Of these youngsters, minorities got hit with more advertising than most. African-American children and teens saw 80 to 90 percent more sugary drink ads on TV when compared with white youth. And Latino youth were exposed to 99 percent more sweet drinks TV ads than white kids. What’s more, 49 percent more ads for sugary drinks and energy drinks (some aimed at Hispanic preschoolers) appeared on Spanish-language TV stations.

One questionable tactic was to create ads that featured mostly young black actors playing sports. Other sneaky marketing maneuvers abound. “Companies have shifted from traditional media to newer forms that engage youth through rewards for purchasing sugary drinks, [though] community events, cause-related marketing, promotions, product placements, social media and smartphones,” said Jennifer Harris, PhD, MBA, director of marketing initiatives at the Rudd Center.

Currently, around 15 percent of children are overweight or obese, according to the Centers for Disease Control and Prevention—and minorities face higher rates of obesity and diabetes than white youth.
So what can teens and parents do? Teens should check the nutritional facts behind the ads that target them, because it turns out often they’re the ones getting played. And the American Academy of Pediatrics (AAP) recommended parents stop serving their children sugary drinks and offer water, non-fat plain milk and only small amounts of 100 percent juice.

Click here to read about how state policies can reduce black adolescents’ soda intake twice as much as that of other groups.

Click here to read the full Yale Rudd Center report on sugary beverages.

Search: Yale Rudd Center for Food Policy & Obesity, Yale, Rudd, teens, adolescents, beverage, beverages, soft drinks, soda, sodas, sugary drinks, drinks, juice, iced tea, sports, flavored, water, diabetes, obesity, weight, overweight, TV, ad, ads, advertisement, advertisements, online, Centers for Disease Control and Prevention, CDC, American Academy of Pediatrics, media

Scroll down to comment on this story.


(will display; 2-50 characters)


(will NOT display)


(will display; optional)

Comment (500 characters left):

(Note: The Real Health team review all comments before they are posted. Please do not include either ":" or "@" in your comment. The opinions expressed by people providing comments are theirs alone. They do not necessarily reflect the opinions of Smart + Strong, which is not responsible for the accuracy of any of the information supplied by people providing comments.)

Comments require captcha.
Please enter this number for verification:

| Posting Rules

Show comments (1 total)

Naturi Naughton, who stars on the cable TV show Power, talks about why self-love and empowerment is key for women and girls' health.


Current Issue
Real Health Archives
Real Health Digital
Real Health Newsletter
Bulk Subscriptions

What you're reading
Is There a Link Between Humor and Depression?
Some Doctors Say Multivitamins Are a Waste of Money
Liquid Found in E-Cigs Can Be Deadly to Children
Which Is Worse on Kids: Having a Parent Divorce, Go to Jail, or Die?
Diabetes Summit Yields Surprising Information About the Disease
Expired Meds: OK to Take, or Major Mistake?

Tell us what you think
Did you know that Advil and Tylenol work differently to relieve pain?


What are your thoughts about health insurance?

more surveys

The Dating Pool

[ about Smart + Strong | about Real Health | advertising | contact us | advertising policy ]
© 2015 Smart + Strong. All Rights Reserved. Terms of use and Your privacy
Smart + Strong® is a registered trademark of CDM Publishing, LLC.