November 15, 2006

Pfizer health information campaign encourages blacks to 'Be Powerful'

Health disparities continue to affect African Americans at an alarming rate. We all have heard the statistics over and over again.

Monday, April 3, 2006—Health disparities continue to affect African Americans at an alarming rate. We all have heard the statistics over and over again. Now it is time to do something about them. Pfizer Inc., the world's largest research-based pharmaceutical company, has joined with Radio One, NAACP, the National Black Nurses Association, NBC 4, the National Medical Association and local legislators and community-based organizations to get African Americans pro-active about their health care.

On March 22, 2006 Pfizer launched the Be Powerful campaign at the Reginald F. Lewis Museum with special guest Debbie Allen as a campaign spokesperson. The campaign encourages health education and awareness amongst African Americans, through educational tools, resources and patient empowerment.

Along with Allen, celebrities such as Yolanda Adams, Nikki Giovanni and Iyania Vanzant will be featured in public service announcements promoting the Be Powerful campaign.

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